Why Investing in a Professional Logo Design Still Makes Sense
So, you’ve started your own business, and now you’re wondering what your logo should be. This process can feel overwhelming, because it is! It’s tough to fit all your ideas and goals into one simple design.
Logos serve as a symbol for your company. They’re meant to evoke an idea about what your brand represents. A logo quickly tell viewers about your brand’s style and can even make your company seem more authentic.
And while not all businesses have logos, chances are, most of your favorite brands do. So, why are logos so important?
When done well, a high-quality logo design can work hard for your brand.
What does good logo design do?
Establish brand identity
As we mentioned above, a logo design should accurately represent a brand’s identity and values. They can change depending on the audience, business locale, and the “feeling” of the organization’s mission.
Create recall
A logo should be memorable and leave a lasting impression. Designers often aim to create a distinctive logo design that can be both unique from competitors while still feeling at home within an organization’s broader industry.
Work across mediums
The right logo should look good no matter the medium. When designing a logo, a designer has to think about it in two ways: digitally for websites and social media marketing, but also physically. Logos need to look natural on business cards and other print materials. Whether the design is tiny on a website or massive on a billboard, it needs to look great.
Outlive trends
While trends can (and often do) influence design, a logo design should outlive what’s currently popular. In other words, logos should be timeless, because a dated logo can suggest that the company behind the design is dated, too. And redesigning logos is a major overhaul. You’re better off investing in the right logo the first time.
What do you need to know for your own logo design?
Keep it simple
It can be tempting to add lots and lots of detail into your logo, like different words, images, and textures. But actually, clean and uncluttered is often best. Simpler logos tend to be easier to recognize and remember. Though keep in mind, simple doesn’t mean non-descriptive.
Your logo can be both descriptive and simplistic—something consumers often prefer. For instance, this Animal Planet logo offers both the name of the brand as well as what consumers can expect to find when watching.
Make it scalable
We already discussed how it important it is for your logo design to look good across mediums.
On that same note, scalability is massively important! If a logo is too detailed, it will be unrecognizable when small. But the image should also be high-quality enough to be blown up and still look crisp, clear, and pleasing to the eye.
Maintain your branding
Your logo should complement your brand’s other design elements, such as color, typography, and overall style. This will allow you to create cohesive branding.
Even the right color palette can represent your brand's personality and evoke a specific emotional response. Not sure how many colors to use? Like the logo design itself, less is often more!
Find the perfect balance
We’ve all seen logos that are too busy, too colorful, too symmetrical, or too liberal with the font choice. (Please, just say no to Curlz and Papyrus.)
A high-quality logo design strikes just the right balance, making its brand feel authentic and exciting. A professional designer will understand this balancing act: knowing what’s dated, understanding what’s fresh, and adjusting designs and colors for both print materials and digital imagery alike.
Invest in good design
Graphic design is more accessible than ever before, which is great for fledgling businesses and aspiring creatives. But if your business is starting to gain real footing, investing in a professional logo design can elevate your brand.
Agencies like ours create logo designs based on your brand’s mission, often providing a number of materials to amplify your style. In our own agency, these materials can include a tagline, brand colors, social templates, and more.
Conclusion
While landing on the perfect logo can feel overwhelming, there are guidelines everyone can follow to simplify the process. However, one of the best ways to streamline your own logo design is by hiring professionals to lighten the load.
Interested in hiring us for your logo or branding needs? We have a variety of services, and your free consultation is only a few clicks away.
