16 Unique, Seasonal Color Palettes That Can Be Used as the Months Change
If you work in branding like we do, you might be obsessed with colors. And why shouldn’t you be? Between company personas, marketing campaigns, individual designs, and even house decor, color palettes can guide all your artistic choices.
Because of that, we thought it would be fun to use our favorite color palette tool, Coolors, to make different seasonal color palettes and share them with you.
What are some reasons to use color palettes?
Cohesive look and feel
A set color code may seem restrictive, but it can actually keep you from going rogue. In marketing, it’s easy to have an exciting idea for an ad or a social post. But in the same way copywriting guidelines and brand archetypes can guide a company’s tone, specific colors ensure a cohesive design.
Color psychology
Different hues create varying psychological effects. It’s why Facebook and LinkedIn use blue (to instill trust and calmness), or why fast food companies use red (it’s stimulating and associated with action). Colors impact feelings, and you can use color psychology in your own art, driving emotions through your designs.
A new take on an old classic
There are certain holidays in the US, such as Christmas or the Independence Day, that have very traditional color palettes.
While about 85% of people in the states actually observe Christmas, decades of marketing have established red and green as the official hues of the season. And although our flag isn’t unique in its colors, Independence Day is still the red-white-and-blue holiday here in America.
Luckily, seasonal color palettes give you the option of re-interpreting those overused color schemes. What’s more, business owners can use these seasonal color palettes to create special marketing materials that blend better with their brands.
Seasonal color palettes you can use
So, without further ado, let’s get into the reason you’re here: colors! We’ve broken down our palettes into the four seasons. Feel free to save these palettes, or let them inspire you to make your own.
Winter color palettes
Obviously, winter changes depending on where you live. However, for many of us, winter days can be cool and dreary. On the other hand, winter can also be a sentimental time for family.
In the palettes below, we use several darker tones and cooler colors. To capture some of that end-of-year excitement, we also chose a few warm pops to add positivity to the palettes.
Clear winter color palette
Cool winter color palette
Dark winter color palette
Warm holiday color palette
Spring color palettes
Traditional spring palettes have some of my favorite hues. We tend to think of pastels and new growth in this season, so we’ve added different versions of light colors you can use in this season of fresh starts.
Light spring color palette
Warm spring color palette
Traditional spring color palette
Bright spring color palette
Summer color palettes
Summer is a perfect season for bold designs and hues. Whether you want something more muted or something eye-catching, we’ve got you covered in our color palettes below.
Bright summer color palette
Bold summer color palette
Muted summertime color palette
Warm summer color palette
Fall color palettes
Autumn is a favorite season for many, often because it’s such a colorful time of year. Between Halloween and changing trees, there are so many hues to love. Below we have a few palettes, whether you feel like going traditional or going for a vibe.
Deep autumn color palette
Halloween-inspired fall palette
Bold autumn color palette
Bright fall palette
Conclusion
Did you find some collections you love? We hope you did, and we hope you’ll feel inspired to make your own seasonal color palettes as the months change.
If you’re looking for a palette that’s more permanent, like a branding guide, feel free to contact us for a free consultation. We’ll start brainstorming the colors that fit your business.
