Here are 7 Ways to Spread the Word About Your Business

Starting a business isn’t always straightforward. Sometimes, that one “simple” task isn’t so simple, and instead, you discover a hundred more tasks you have to do.

So, if you’ve started a business, give yourself a huge pat on the back—you should be super proud! And now that you’ve done all the work to create your business, it’s time to spread the word. But how exactly do you do that in a fun, organic way?

Luckily, there are lots of different paths for spreading the word about your business, and they don’t have to exclusively center around posting on social media (although that can be a great option, too).

Today we’ll discuss a few of the ways you can familiarize people with your business and most importantly, get the word out!

How do I spread the word about my business?

• Generate curiosity around your brand

• Join supportive communities

• Blog consistently

• Build varying streams of revenue

• Sponsor a charitable event

• Write an email newsletter

• Develop a unique social media strategy

Generate curiosity around your brand

Pitching your business can be awkward, so instead, try encouraging curiosity around what you do. This means keeping people in the loop as you form your company.

Get people excited about your launch

Launches aren’t always fast; in fact, it took my sister and me nearly two years to get our business launch-ready.

Over the course of those two years, we told family and friends about our plans and goals, as well as the challenges we faced. Honesty around our process helped our launch, because other people were invested in our business and seeing it come to fruition.

Take advantage of PR opportunities

Let’s say you’ve already launched your business. There are other ways to generate curiosity about what you do, and one of those methods is PR. PR, or public relations, provides opportunities to control the narrative around your business.

What makes your company unique? Is it minority-owned? The first of its kind in your community? These differentiators are the things that make your business interesting to the public.

Sometimes, opportunities to spread the word about your brand are organic in nature. (For instance, I’ve seen prominent companies boost small businesses just to be nice). But more often than not, you’ll have to find PR opportunities on your own.

HARO is a platform that connects businesses with journalists for PR and backlinking opportunities, which can be beneficial for your business and your SEO ranking.

Free consultations

Free consultations are another way to generate curiosity around your business. When we met with our trademark lawyer and our accountant for our initial, respective consultations, they didn’t charge us for the time. That was so helpful for us, because it helped us learn what we needed, how much it would cost, and how long processes would take.

Because of those positive experiences, we also offer a free consultation for our own potential clients. That way, people can get curious about our business without necessarily having to shell out.

Join supportive communities

Finding online communities is so easy now, and you can use these groups to promote your business and connect with other entrepreneurs.

Slack communities, Reddit threads, and LinkedIn groups are wonderful places to find people who might be interested in your business. These can also be places to find advice from people with more experience.

You might also consider looking for in-person meetups where you can meet people in your region. These community meetings can be excellent opportunities for networking and education.

Blog consistently

If you’re able to blog at a regular cadence, this can be an organic way to spread the word about your company. By focusing on SEO, you can potentially attract international traffic to your business.

Blog traffic can be elusive when you’re just starting out, but don’t get discouraged. By blogging consistently, using keywords strategically, and finding ways to get backlinks from reputable websites, you can begin to attract attention to your business.

Build varying streams of revenue

Different people have different needs, so not everyone will be interested in what you’re selling. However, you can counteract this issue by employing different revenue streams and offering varying products.

For instance, our agency offers branding services, but not everyone has a business. Because of that, we also offer eCommerce through our shop, and we work to monetize our blog as well.

With our branding services, we can appeal to entrepreneurs and businesses, relying on them to spread the word among their network.

Alternatively, our eCommerce shop provides purchasable options for a wider, less business-focused audience. Our goal is to spread word of our company organically, through quality products and branded items.

Sponsor a charitable event

If you’re just starting out, sponsoring an event may sound too expensive for your business. However, you might be surprised how a little money can actually go a long way for an organization in need.

For example, when I was in high school, my friend and I produced a play at our local theater. For royalties, scripts, and materials, the costs added up to a few thousand dollars.

As a couple of high schoolers, there was no way we had the money to produce the play ourselves. But luckily, several businesses contributed (some contributing as little as a few hundred dollars), and eventually, we had enough money to produce our show.

Each business’ logo was visible on printed materials for the show’s marketing, and they were publicly thanked before the play. You can see how this worked for us and the businesses; they paid a small price for advertising, and we were able to produce a show we never could have done alone.

Write an email newsletter

An email newsletter can have a number of benefits for your business; first, you can spread the word about all the different things your brand offers. Secondly, you can continue appealing to your audience over and over, keeping your brand top of mind.

Plus, an email newsletter can be monetized through sponsorships and affiliate links, meaning you can add yet another stream of revenue to your business.

Newsletters are able to work in sync with your blog and website, allowing you to advertise signups on both. And with free downloadable content, like printables or ebooks, you can organically add people to your list and spread the word about your brand’s other offerings.

Develop a unique social media strategy

Launching your business on social media is a great way to gain a lot of attention fast, but consistently posting on social media can be tricky. If you don’t post enough, your business may be overlooked; on the other hand, people may tire of your message if it’s too frequent.

Allow viewers to get something out of your posts

As with most marketing, your audience needs to get something out of your posts. So, for social media, your content should be fun and interesting. Constantly posting about your life-changing product won’t cut it. And begging people to pay for your services? That’s a hard pass.

Instead, upload things that are engaging and real. Beautiful photos, funny behind-the-scenes, and interesting videos are all ways to attract engagement.

But don’t stop there; go beyond by connecting with viewers and encouraging comments. By making people feel included, you can create a sense of community, rather than regurgitating your website.

Create unique content for different platforms

Some people post the same videos, images, and copy across all their social media platforms. This makes sense, especially when you consider that each account will have different followers.

Still, each platform has a unique energy, which is the reason there are different followers on each. Maybe your LinkedIn is buttoned up, while your Instagram and/or Twitter is personality-driven. Maybe you choose to do a series exclusive to TikTok.

There’s nothing wrong with posting the same thing across the board, but by recognizing the unique element of each social media platform, you give people reason to follow each individual page.

Conclusion

When it comes to spreading the word about your business, there may be more opportunities than you think. You don’t have to depend solely on any one strategy, and you can lean on your community for education and outreach.

Do you have a business you’re trying to share? We’d love to hear more. Contact us here, and feel free to set up a free consultation about our services. We can help you find the perfect vision for your brand.